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More information in the Fall 2004 Newsletter

NFL in the Rose Bowl
An Education Forum Sponsored by the Linda Vista/Annandale Association

[ Click on image for larger view ]
Saturday, October 16
9:00 - 11:30 a.m.
Ahmanson Auditorium
Art Center College of Design
1700 Lida Street, Pasadena

Sponsored by the Linda Vista/Annandale Association, the forum is open to LVAA members and non-members alike.  The program will run from 9 a.m. to 11:30 in the college’s Ahmanson Auditorium.  Directed parking will be available on campus. There will be plenty of time for questions and comments. Come early to see exhibits and enjoy refreshments. Come and learn the latest on this vital issue for Linda Vista residents.

Invited Speakers Include:

  • Richard Bruckner - Director, Planning and Development Department, City of Pasadena
  • Darryl Dunn - General Manager, Rose Bowl
  • Frank Osen - Chair, Recreation and Parks Commission, Pasadena
  • Sue Mossman - Executive Director, Pasadena Heritage

Topics Include:

  • Latest Rose Bowl Redesign - impacts on the National Historic Register status
  • The Environmental Impact Report - studies the proposed stadium remodel and analyzes the potential impact of the proposal on: the Arroyo Seco, Brookside Park, neighborhood issues: traffic, parking, noise, lights, aircraft, safety
  • Timetable for EIR process: scoping of EIR: environmental impacts, mitigation measures, project alternatives
  • NFL negotiations and City Council actions

Latest From NFL: Rose Bowl Issue Will Be Decided By Next Spring

Another 10 months may be needed for the National Football League to decide whether the Rose Bowl will be home to an NFL franchise. Emerging from a May meeting with NFL team owners, a league official said "the process is pointing toward next spring" for owners to choose among three competing entries – the Rose Bowl, the L.A. Memorial Coliseum and an undeveloped 157-acre landfill in the city of Carson south of downtown L.A.

Said NFL commissioner Paul Tagliabue: "At some point decisions need to be made. Everyone’s had a real good period of analysis, and now we have to start making some decisions." The target year for a team to start playing in the L.A. market is 2008.

Observers believe that the Coliseum is the current front-runner, being the only contender with a completed Environmental Impact Report and a renovation plan supported by historic preservationists.

Rose Bowl Re-Design

Pasadena, on the other hand, is still working on a re-design of the 81-year-old Rose Bowl. A $500-million renovation plan unveiled last year was reportedly shot down by the NFL as being too costly, too underground, and too time-consuming to build. Once completed (perhaps in July), the renovation plan must undergo a lengthy environmental review process, including what promises to be contentious

LVAA Position

The Linda Vista/Annandale Assn. is on record urging City Council to take a "clear and assertive" stance on a number of NFL/Rose Bowl issues it did not address in a "vision statement" adopted last year. These issues include:

  • Environmental protection of the Arroyo;
     
  • insulation of affected neighborhoods from noise, trash, lights, disorderly conduct and commercialization;
     
  • maximum public access to Brookside Park on weekends for walking, biking, swimming and picnicking;
     
  • emphasis on shuttle service from remote locations;
     
  • improved traffic calming and street barricades; and
     
  • formation of a commission – with citizen membership — to oversee mitigation efforts and EIR compliance

More information in the Fall 2004 Newsletter

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