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City Council Rejects Rose Bowl’s NFL Initiative;
Non-NFL Alternatives For Preserving Stadium To Be Studied

In the words of the Pasadena Star-News, it’s “On to Plan B.”

“Plan A” had been the controversial proposal to bring a National Football League franchise to a renovated Rose Bowl by the end of the decade.

In a dramatic 5-1 vote Monday evening (June 6), City Council rejected the NFL option and called on City Manager Cynthia Kurtz to develop a “Plan B” for preserving the 82-year-old landmark stadium.  Kurtz is to report back to City Council in a month with a work plan for a six-month comprehensive study of various non-NFL options.

Madison Vote Decisive

The decisive vote in defeat of the NFL option, known officially as the Rose Bowl Renovation Plan, was cast by 6th district (west Pasadena) councilman Steve Madison who, until Monday night, was publicly non-committal on the plan.

 “This decision isn’t even close,” said Madison in a dramatic, late-hour statement.  “I’m not going to be able to support the NFL at the Rose Bowl.”  Madison said he could see no scenario which would lead him to change his mind. “It wouldn’t be good faith to continue negotiating.”

 Joining Madison in defeat of the NFL initiative were Mayor Bill Bogaard and Council members Sid Tyler, Steve Haderlein, and Victor Gordo.  Councilwoman Joyce Streator supported the plan, and Councilmen Chris Holden and Paul Little abstained.

LVAA Supports Majority

 The LVAA Board of Directors supported the majority decision.      

 In a letter to Council members and Mayor Bogaard that appeared in the Star-News on Monday, LVAA president Michael Hurley urged a “no” vote on any “statement of over-riding consideration,”calling the quality-of-life impacts of the project “unacceptable anywhere else in the city…Linda Vista residents expect no greater protection than residents of other Pasadena neighborhoods, but they also expect no less.”

NFL Position

 Interestingly, in a June 8th story in the Los Angeles Times, NFL vice president Neil Glast said the issue has not been fully resolved, at least from his standpoint.

“We’ve spoken to and will continue to speak to city leaders and stadium supporters – and we know there are a lot of them out there – and we’ll assess where we are in the next few days and coming weeks.”   Mayor Bogaard, on the other hand, told the Times “there are not five votes willing to pursue it or to give consideration…To me, the matter has been decided.”

Plan B’s Future

As for “Plan B” – here is how Star-News reporter Gary Scott described its future: 

“Depending on who is asked, Plan B could be anything from maintaining the Rose Bowl in its current state indefinitely to investing up to $140 million of city money in a major overhaul. The RBOC and the city manager will have six months to build some kind of consensus and develop a way forward.”

According to Scott, several council members balked at the prospect of investing $100 million  in the stadium.  “’The reality is, we’re only going to be doing a very basic renovation,’ Councilman Victor Gordo said. ‘I can’t ask my constituents too subsidize a project with a price tag and scope that came with the City Hall project.’”

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