In May 2003, the City Council approved a list of 15 objectives or
bargaining points for its negotiators to follow in their dealings
with the NFL owners. For the record, we reprint that list of 15.
The NFL would enter into a 30-plus year lease of the Rose Bowl
which the NFL would rehabilitate according to an approved design in
order to maintain the buildings designation as a National Historic
Landmark. The rehab would be paid for by the NFL.
The city would continue to own the stadium and the Rose Bowl
Operating Co. would continue its oversight role.
The NFL would provide the city/RBOC adequate revenues to pay
outstanding Rose Bowl bonds without using Brookside Golf Course
revenue.
The NFL would pay rent for use of the stadium.
The NFL would pay for all operations, maintenance, capital,
repairs and improvements for the Rose Bowl during the lease term.
There would be no more than 25 events annually with attendance
greater than 20,000. The NFL would play 13 games, UCLA seven, and
the Tournament of Roses one.
The city reserves the right to impose a user fee, the proceeds
to be utilized at the citys discretion to finance improvements
related to the Rose Bowl area.
The NFL would be required to protect UCLA and the Tournament of
Roses from adverse financial impacts caused by alterations to the
stadium.
The League would consider building a practice facility in
Pasadena, but outside the Arroyo Seco.
The NFL would commit to bringing Super Bowl games to the Rose
Bowl; the city would seek to have four Super Bowls during each 15
years of the lease.
The NFL would provide public benefits to Pasadena, including
participation inn local nonprofit and youth programs, and local
employment during construction and for stadium operations.
The League would be offered the opportunity to name the field
but not the stadium, i.e., XYZ Field at the Rose Bowl.
The city would pursue an exclusive negotiating agreement
between the NFL and the city for a specific period of time.
The city would seek to "materially reduce" the number of cars
that park in the Arroyo for major events;
An environmental impact report would be prepared and a
monitoring plan imposed to fully mitigate the impact of an NFL team
in the Rose Bowl and to enhance the quality of life for Pasadena
residents.
