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President’s Observations: Rose Bowl Issues Uppermost As LVAA Turns 75

by Michael Hurley, LVAA President

Seventy five years ago, the first incorporated neighborhood association in Pasadena was established – the Linda Vista Association. It grew to become the present day Linda Vista-Annandale Association (LVAA) in the 1970’s, all the while carrying on the goal of maintaining and enhancing the quality of life in our community.

To maintain this quality of life, it is necessary for the LVAA to express its concerns when potentially impactful issues arise. Recently, the LVAA spoke before the City Council regarding the proposed "Rose Bowl Fair" scheduled for 11 days this summer outside of the Rose Bowl. The fair represents a new era of numerous small-scale events in and around the stadium that will negatively impact our community. Some have tried to portray this as the stadium’s future if Pasadena is unsuccessful in attracting an NFL franchise.

Whether it is an expansion of these smaller events or the renovation of the Rose Bowl for the NFL, much of the discussion regarding the stadium’s future is based on the assumption that the Rose Bowl Operating Company must generate enough revenues to cover its operating and capital expenses on its own. It is time to revisit that assumption and engage the city in a discussion of what "long-term viability" of the Rose Bowl means.

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