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Ambassador College: One More Sale May Complete Church’s Exodus; Ambassador Auditorium’s Future is Assured

by Al Greenstein

New life for Ambassador Auditorium

The Worldwide Church of God may soon complete a triple play at its Ambassador College site in west Pasadena.

Whether this is good or bad news for area residents remains to be seen, but one thing is certain: the moves made to date assure that the renowned Ambassador Auditorium will remain intact — and in use – for the foreseeable future.

What a difference four months have made in a project once envisioned as a 1,942-unit "residential urban village", a project mired in controversy for years.

‘East Campus’ Sale

First came the surprise announcement in February that the church had sold its "east campus" – all 13 acres – to an Irvine-based development company, Sares-Regis. (The east campus is bounded by Green St. and Del Mar Blvd.  on the north and south, DeLacey Ave. and Pasadena Ave. on the east and west.) "Right now we are looking at the market demand for condominiums on a portion of the property, and multi-family rents on the rest," a spokesman for the developer told the Pasadena Star-News. The proposal also calls for retail along Green St. and Pasadena Ave.

‘West Campus’ Sale

Hardly had the dust settled from the Sares-Regis purchase than the church made its second blockbuster announcement, in May. It had sold 13 "west campus" acres, including Ambassador Auditorium, to a consortium of two religious institutions based in the San Gabriel Valley – Harvest Rock Church and Maranatha High School, a non-denominational Christian school. (The west campus is bounded by Green St. and Del Mar Blvd. on the north and south, St. John Ave. and Orange Grove Blvd. on the east and west. Most of the 13 acres was bought by Maranatha. The auditorium went to Harvest Rock Church.)

The 1,250-seat auditorium, which many feared would face the wrecking ball under previous development proposals, will instead become a religious sanctuary and be made available for public performances "if they do not conflict with the [Harvest Rock] church’s values" (according to a Star-News article). Also spared from an uncertain fate were the former college’s administrative and athletic facilities, including a sports field, six-lane swimming pool and collegiate-size gymnasium.

Gardens, Historic Buildings

The final leg of the triple play will be disposition of the remaining 18 acres still owned by Worldwide Church of God on the west campus. These include all the major gardens and historic buildings such as Merritt Hall, in effect, the historic and cultural heart of what had been the college’s main campus fronting on Orange Grove Blvd.

According to Bernard Schnippert, Worldwide Church of God’s finance and planning director, interest in the remaining acreage is high, with inquiries coming from property developers, religious and secular schools, and senior groups, among others. Schnippert said the church will take its time in weighing the various proposals. (In the meantime, the church has completed the sale of five historic buildings it owned on Orange Grove Blvd.)

Questions Remain

All this hectic activity raises a number of questions. Among them:

  1. How will the east campus acreage be developed by Sares-Regis? Will the same "density" issues that plagued previous development proposals surface again? Neighbors remain watchful.
     
  2. What will happens to the remaining 18 acres and how will the elaborate gardens, trees and historic buildings be integrated into the new owners’ plans?
     
  3. What will it take to re-open the Ambassador Auditorium’s doors to the public as a major performing arts venue?

More surprises may be in the offing.

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